How to Grow Your Delivery Market Share

There's no question that marijuana is becoming more and more popular, with adults now legally able to purchase and use the drug in some form or another in most states. This has created a burgeoning marijuana delivery market, with dispensaries vying for a piece of this lucrative pie. You can do a few things to increase your dispensary's delivery market share.

1. Develop a comprehensive delivery service

If you want your dispensary to be able to deliver to patients, you have to make sure your delivery service can accommodate their needs. For example, you should ensure that patients can choose the delivery option at checkout. You should also ensure that your delivery drivers are well-trained and equipped to handle medical marijuana. In addition, the ordering process should be seamless, with streamlined menus and automated order tracking.

2. Create a strong online presence

According to Statista, there were approximately 27 million online cannabis shoppers in 2017 in the U.S. To tap into this market, your dispensary should develop a solid online presence. This means creating a website that is easy to navigate and looks professional. You should also ensure that patients have several ways to contact you, such as live chat and contact forms. In addition, you should offer a variety of delivery options, including online ordering and pickup.

3. Include a delivery service in your dispensary menu

If you want your dispensary to be able to deliver, it's essential to include a delivery service on your menu. A delivery service allows your dispensary to reach a larger audience and will give you an edge over your competitors. You can also benefit from having a dedicated delivery driver. This will give your dispensary an advantage over dispensaries that do not offer delivery.

4. Get your dispensary on the map

You lose sales if your dispensary is not listed on Google Maps or Apple's Maps app. Google Maps is the most popular, with 67 percent of the market, but every pin counts. It's simple to add a business listing to Google Maps, paying off big in the cannabis industry. Many customers and patients prioritize location over all other factors when selecting a dispensary, so make sure they know where you are.

As a bonus, as satisfied customers leave positive reviews, your map listing will gradually become an informal testimonial gold mine. If you receive any negative feedback, you will know what you need to improve to increase sales in the future.

5. Implement a loyalty program

Patient and customer loyalty programs in the United States have a track record of increasing revenue. Customers delighted by high-quality cannabis products have every reason to return. Make your loyalty program simple to sign up for, straightforward to opt out of, and simple enough to summarize in a single sentence. Giving your budtenders the right talking points can drive loyalty plan adoption and increase return customers in ways that no other revenue-boosting strategy can.

There are several ways to increase your dispensary's delivery market share. By following these tips, you'll be able to expand your reach and attract more patients.

See how Portal42 can help your team help you reach new levels with delivery.